Do you know how to impress the demanding customer 3.0?
E-commerce is arguably one of the most profitable forms of business in recent times, moving billions each year. . There are large retailers that invest heavily in the market even small entrepreneurs who seek their place in the sun.
But will small and large retailers know how to make the most of their sales strategies?
Of course, in order to have an e-commerce, it is important that you have a formula that combines a variety of products and an interesting price to attract different public profiles, but the diversity of information and options on the internet, as well as the advance of unemployment and Of economic instability has created a new type of consumer, the super demanding 3.0.
This new consumer is no longer so susceptible to impulse buying and waits for the exact time to take advantage of the offers. He seeks first of all to understand more about the product he is buying and if his features are what he really needs at that moment.
Before you think, he is not your enemy. On the contrary! It can be a strong ally if you know how to build loyalty to your brand, as it will return to your brand whenever you can.
You might be wondering, “How can I engage this guy in a differentiated experience if my e-commerce marketing strategy is geared toward a simple product registration?”
And that thought is more common than it seems. Of course they are formats used by various virtual retailers and I am not saying they do not sell, they are essential, but common to all products of different brands. However, if you want to sell more, follow my tip.
Retail experience and technology allow us to present new ways for consumers to enjoy their purchases.
The Special Content is developed through a rigorous study of the best selling points of the products with a combination of graphics and interactions that bring the customer closer to what the product offers, involving in a buying experience different from the one he is accustomed to doing . And there on the product page, it will consume content in a dynamic and interactive way.
This format allows doubts to be clarified and more than that, they make the consumer feel more confident in buying, avoiding the risk of changing pages.
Among so many similar product offerings and competitive prices, it is necessary to explain in a compelling, detailed manner and sell different than the competition does.
So, how about knowing a little of this work and the results they can generate for your business?
Contact iSee and schedule a day to help you understand a new way to sell more, the way you need it.