Do you want to sell well? Try to sell to your aunt!
Have you ever stopped to think that people need to know the products before you buy them…
The title sounds like a joke, but there is a whole truth behind this theory. In an overwhelming number of cases, when we try to sell products in e-commerce, this is hardly (the sale) made by one person.
The product comes from the manufacturer, who invested heavily in research, marketing and study before launching a product to market. Then it is negotiated next to the commercial of the store that will decide to sell or not. Normally it is at this time that the manufacturer can explain a little better what the advantages of your product.
Here begins the biggest problem …
From this, who is responsible for the registration in the store, for the text that will be written, the images that will be used are other teams that, each in its function, are mounting the puzzle that at the end of the line should be the product well Exposed and being very well explained in the shop window.
Replicate this flow to 200, 600, 1000 products a day being registered, from swabs to computers, everything goes through this hallucinating queue to meet growing assortments.
It is almost impossible to know a product well under these conditions, the more you sell them.
It is at this time that people like your aunt, that one in the title, try to buy a TV and come across thousands of information without head and foot being shot like a machine gun. All TVs are the best, all are ideal, all are everything! .. who can set a purchase well this way?
Based on this scenario is that iSee works with major players in the industry and retail. One of our main jobs is to go to the manufacturer, understand the product, its benefits, illustrate them clearly and objectively and then implement this model in e-commerces.
All this work is diagrammed in a selling way, which gives the consumer the ability to see, understand and interact with the product that is of interest and offer a fair and satisfactory sale so that until your aunt can understand what the differentials and advantages are shopping.
The happy aunt comes back more times to the store, indicates to her friends, recommends on Facebook and yes! This scenario is consumer dream for any e-commerce.
Conversion? Yes. That’s an important point. Obviously there are several factors that influence the sale as price, freight, delivery time .. but only to include the average increase in the conversion of products in a simple before and after was never below 35%. In an economic situation like today, I know some people in the commercial area who would sell their own liver for such a result.
Want to sell more and better? Your aunt needs to understand what she’s buying!
If you want to know more about what iSee does, click here.
See you soon.
Source Images: Getty Images