The Beginning of a Partnership: Welcome Johnson&Johnson! – iSee Retail Agency
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iSee Retail Agency / Content  / The Beginning of a Partnership: Welcome Johnson&Johnson!

The Beginning of a Partnership: Welcome Johnson&Johnson!

The expectation of growth in the seventh consecutive year of brazilian e-commerce sales has made companies look to this market as the best way of selling products to a large audience in a few clicks.

The reach in online retail is much bigger than in stores, and this is how J&J began selling its products in large e-commerce and in more segmented stores, such as in the pharmaceutical retail.

Although it introduced its products for retail sale, communication was still a challenge, especially when it came to differentiating itself from competing products with very competitive prices, despite the name and magnificence that a brand like JnJ has in the market.

For a brand to grow in e-commerce, it must use some strategies, such as: attractive portfolio of products, aggressive competitive price, but also be responsible (in addition to the retailer) for ensuring a positive buying experience with good content, that can be Basic or Rich Content.

After competing with major agencies, iSee Retail Agency has been able to prove the importance of online retail shopping experience, the possible formats and the way a product should be communicated at this stage of the conversion funnel, proposing to the user the attributes of each product, creating value for the brand and exalting the care that each product or line deserves.

The start of this partnership will enhance J & J’s conversation with its consumers in the digital point of sale, which is gaining increasing importance in the commercial results of large companies. And in this way, it puts another important initiative on the map of the marketing mix, being built in 4 hands with the iSee Retail Agency.

Welcome to our home, Johnson & Johnson!

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