Digital Marketing – iSee Retail Agency
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Objective: Digital Presence

Not existing on the internet is synonymous with not existing in the physical world! This is the perception that people and consumers have acquired through the intensive use of digital media. The strategic function of websites is to take product and service information in the form of content that is useful and relevant to the prospect. So just having a static website means nothing. It is not enough just to be present, it is necessary to be present with synchronized actions in order to create and strengthen points of contact of the brand with its target. Digital marketing is combining digital technologies with innovative business models. The first steps of the Digital Presence must pass through the existence of the company through its website, blog, virtual store and social networks.

Objective: Qualified Traffic Generation

More than having a high volume of traffic on digital channels and media, it is critical that visitors are potential customers of the company. Knowing that about 70% of visits to a site comes from the search tools, it is necessary to conquer an effective digital presence in these environments. Search Engine Marketing is about using concepts, techniques and tools to make your site well positioned in search results. SEM campaigns stand out among digital media because they are extremely cost-effective and bring qualified audiences to the site.

Objective: Lead Generation

In the current stage of Digital Marketing, the primary function of a website is to provide means to convert visitors into business opportunities. If your company website does not do this task, something is wrong. Digital channels must act according to an integrated strategy, with specific actions at all stages of the sales funnel. In the middle of the funnel, the most important thing is to make it very clear to the potential customer that the company has the solution to their problem. At this stage the visitor is already close to the purchase decision, so you need to be convinced that you are making the right choice. This process takes place through useful and relevant content that helps Lead to decide.

Objective: Business Generation

A well-qualified Lead is no guarantee of a deal. At this point Lead is ready to buy, but if the competition appears before, it is with it that it will close. So you have to convince him that not only is your solution the ideal but also that your company is the one who should be hired. Being present at this stage is key to impacting Lead at the time of purchase. Offering features as rich content in a systematic way to encourage the closing of a business is another important action in the funnel fund.

Objective: Digital Intelligence

The main advantage of digital media is the ability to measure audience in the most varied channels and actions of digital marketing. The combination of these tools allows you to obtain accurate data on numerous indicators. By cross-referencing the audience data of the tools used in the digital marketing plan, it is possible to obtain information that demonstrates the behavior of visitors and allows them to understand their interests in relation to the company’s products and services.

  • Digital planning
  • Design
  • Usability
  • Technology
  • Performance
  • Social Media
  • Inbound Marketing