Not existing on the internet is synonymous with not existing in the physical world! This is the perception that people and consumers have acquired through the intensive use of digital media. The strategic function of websites is to take product and service information in the form of content that is useful and relevant to the prospect. So just having a static website means nothing. It is not enough just to be present, it is necessary to be present with synchronized actions in order to create and strengthen points of contact of the brand with its target. Digital marketing is combining digital technologies with innovative business models. The first steps of the Digital Presence must pass through the existence of the company through its website, blog, virtual store and social networks.