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Special Content – iSee Retail Agency
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Special Content Special Content

ONLINE SELLER

The chance of your brand determine what and how the consumer should know about your product for sale. Have your seller in e-commerce.

SAFE PURCHASE

A consistent communication creates security, actively influencing the consumer’s decision and breaking down barriers to purchase online.

ONLINE EXPERIENCE

Photos, videos, animation features and interactivity, all to promote a positive experience for online shopping.

TIME SPENT

Content increases the length of time spent on product pages, and therefore raises conversion rates.

GIVE GOODBYE TO RETURNS

Content clarifies the consumer and can reduce up to 40% reverse logistics, that is, return of products purchased.

COMPLAINTS

Safe purchasing consumers reduce the service level (SAC) of companies and retailers.

Conteúdo especial
What is Special Content?
The special content is a format developed by iSee and used as an extension of the digital strategy of the brands.

These are HTML page formats implemented within the product pages of online retailers. The mission of this format is to be the online seller and bring to the consumer the most relevant arguments for this stage of the purchase decision, and above all to improve the consumer buying experience and help you make a more informed purchase.

SEE THE CASES
Briefing and Strategy
Understanding the Scenario, Products and Performance in Retail

Content for retail is done with Understanding and Strategy. We take seriously the problems and challenges of each product, so it’s all part of a lot of conversation, immersion and understanding of the performance scenario of each brand and product, and then proposing the best communication solution for our customers, in online retail.

Architecture and Design
Proposed Architecture and Design as product challenge

Each market segment or product has its characteristic. What good would it do to produce extensive, interactive content to sell a pair of socks? Or would it be effective to produce content that is not viable on the most strategic retailer platform for that brand? So it is important to think. How this product, combined with the characteristics of the retailers you wish to sell, should be communicated. From this, we design a more appropriate architecture and content design for that scenario.

Development
Special Content Production Plan according to Plan Hired

A fundamental part of the Special Content project, development is the enabler of ideas, the one that gives life to creative proposals, but above all, that meets the characteristics of the platforms of the retailers.

Implementation
Distribution and Technical Support with retailers

The development of Special Content is only complete when the content is on the retailer’s page. That’s why iSee`s team is prepared to interface with the main online retail flags in Brazil, distributing the contents and providing technical support to be implemented in the product pages.

Monitoring
Implementation Monitoring and Content Performance Data.

All control is necessary. Therefore, by implementing the content in retailers, iSee controls the status of each product at retailers determined by the customer and monitors the performance of these contents.